Most companies understand the role marketing plays with increasing brand awareness and taking consumers through the buyer funnel. Companies invest thousands and millions of dollars into marketing agencies because of the promised return on investment. How does app development play into that marketing investment? The two actually have a lot in common and build off…

There is more to creating an app than just installing the complicated coding and software. When looking into the purpose for your app, the intent of your users should be your first priority. If building the app is like making a cake, then the user experience is the flour. Without thought-out user experience goals, the…